Marketing Communications

A good agency is easy to recognize. It’s the one that asks the right questions. Strategically and systematically. After all, to get the right answers, you need to ask the right questions first. And be able to listen. We therefore start out by illuminating the task at hand from all sides in close collaboration with you and your team. Only then will we begin to develop communication concepts that are custom-tailored to your specific needs. And to your target group. To your market environment. Your strengths. And most of all: to what distinguishes you and sets you apart from your competitors.

Right from the start, we gather strategists, creative minds and production managers all around one table. Because intensive collaboration between experts is the only thing that can really ensure you’ll get the intelligent, creative, feasible and efficient communications solutions you need.

Whether it’s a sales promotion, brochure, print ad, website or a spectacular event, we’ll find the right marketing mix to make it a success for you. And we're always there to answer your questions, no matter what they might be.

Our Range of Services

  • Strategy development
  • Corporate identity / Corporate design
  • Campaign conception
  • Implementation of individual projects
  • Online communications
  • Live marketing / Events
Customer:
Dr. Ing. h.c. F. Porsche AG
Project:
PTRCA communication concept
Task:
Development of marketing and CSR activities

Porsche secures the provision of qualified service mechatronics engineers for dealers in growth markets with a training centre (PTRCA) in the Philippines. Ruschke und Partner was commissioned to draw up the appropriate communication measures.

The image brochure realized ensures that Porsche dealers are provided with information on the PTRCA and are convinced of the quality of graduates and their training. Ruschke und Partner was responsible for the overall concept.

The "Träume werden Wirklichkeit" ("Dreams Become Reality") concept was developed for the 5th anniversary of the PTRCA as part of a CSR event and used for a CSR video. Porsche assumes social responsibility with the PTRCA.

The video that Ruschke und Partner produced provides information on the PTRCA success story and shows the opportunities made available to disadvantaged young people as a result of the training and subsequent employment.

Customer:
Max Planck Institute for Brain Research Frankfurt
Project:
100th anniversary
Task:
Conception and realization of a permanent exhibition / design concept for the commemorative publication (DE-DE and EN-UK)

Ruschke und Partner developed a concept for the exhibition "100 Years of the Max Planck Institute for Brain Research" and a design concept for the accompanying commemorative publication. All measures were realized in English and German.

An exhibition with a total of 5 stations on 3 levels and intuitive visitor guidance was conceived as a result of intensive study of the 100-year history of the institute and the architecture of the new institute building.

An intelligent intertwining of a chronological outline of the 100-year history and a description of historical and current research topics.

The slogan that was developed, "100 years - Minds in Motion", reflects this mutual interaction. The colour scheme is based on the colour of the building and the cube shape of the institute is incorporated into the exhibition elements.

Both the individual research groups and current research topics were prominent during the conception of the multimedia station. The design of the screens and speakers fit into the existing architecture of the entrance hall.

The commemorative publication was conceived as both a supplementary medium for the exhibition and a PR medium. The interior pages are dominated by a modern layflat design, while the cover featured the artwork produced for the anniversary celebration.

Customer:
Kenwood Electronics
Project:
„Kenwood Music Universe“
Task:
Designing and developing a cross-media marketing campaign

The "Kenwood Music Universe" was a cross-media marketing campaign for Kenwood car entertainment systems designed and developed by Ruschke and Partner which included a central microsite.

The idea: A card with an activation code is included with Kenwood car entertainment systems, which gives customers who register on the campaign microsite free access to tracks from the current top 100.

The campaign provided targeted support for authorised Kenwood dealers. All the products supplied came with eye-catching stickers.

The target group was motivated by means of comprehensive measures at the POS (including wobblers and displays), adverts and ...

... online features (including banners, microsites, kenwood.de). The microsite included a link to a dealer search page. The "Kenwood Music Universe" campaign successfully supported the achievement of sales objectives.

Customer:
Deutsche Hutchinson
Project:
International marketing campaign „Totalseal Automotive“
Task:
Conceptual design, copy, web design and realization of integrated measures

Ruschke und Partner developed an international marketing campaign for the „Totalseal Automotive“ brand. Measures: website, sales folder, product flyers, trade fair communications, displays, ads and packaging design.

After developing the strategy, brand positioning and USPs were uniformly implemented visually and textually for all communication measures. During this time a corporate design (incl. photographic style) was also defined.

The campaign’s website www.totalseal.de is the core element and is geared to the needs of the international dealership network/the support of dealers on the market.

Ruschke und Partner was responsible for the conceptual design, layout and implementation of the communication measures in nine different language versions.

Customer:
Rhein-Main-Verkehrsverbund (RMV)
Project:
"RMV-HandyTicket" and "RMV-SchnupperTicket"
Task:
Concept (key visual, strapline, layout, etc.) and realization of marketing materials

Ruschke und Partner was commissioned to develop a campaign to generate awareness for the RMV-HandyTicket, a mobile phone ticket for public transport. The aim was to explain how user-friendly and simple mobile phone ticketing is.

Realization: Out-of-home channels, print and online measures (e.g. banners). For example, an information flyer in a mobile phone format was developed, which provided all the important facts in "3 short steps".

The goal for the SchnupperTicket campaign was to acquire new customers using an introductory "taster" offer. Ruschke und Partner developed an eye-catching key visual as part of the overall concept. The campaign achieved very positive sales results.

Realization: Out-of-home channels (posters, citylights, floor stickers, etc.) as well as various online and print measures. Real "RMV taster flowers" and informative postcards (with flower stickers) were also distributed in pedestrian zones.

Customer:
Organising Committee for the FIFA Women's World Cup 2011
Project:
Green Goal Campaign
Task:
Visual concept and implementation of the FIFA environmental campaign

Ruschke und Partner developed the overall visual concept for the Green Goal Campaign for the FIFA Women's World Cup 2011. The key visual and the "Fußball hinterlässt Spuren" (Football's footprint) claim combine to produce a concise word mark/symbol.

The objective of the campaign was to highlight the environmental activities and to raise awareness of environmental issues among the target groups. The key visual was adapted for all the communication measures.

In order to draw attention to the measures in the area around the stadium, posters, stickers and wobblers were used and, in addition, an infobox was designed to convey information about the Green Goal Campaign and to offer activities for visitors.

The Green Goal information brochure, which provides information about the campaign by means of testimonials from prominent personalities, was also conceived and designed by Ruschke und Partner. The same applies to ...

... the final legacy report. Both climate-neutral brochures were printed on 100% recycled paper, in order to ensure that the green concept behind the campaign also carried over into production of the media.

Your contact

Nadine Becker

Phone: +49 6171 693 - 404

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