In times like these when the mass media are losing more and more ground, different strategies are called for. Dialog marketing, for example. Because today direct communication with the customer is more important than ever. Not only for customer acquisition and thus turbo boosting your revenue, but also for customer retention.
To gain new customers, you have to „wow“ the right target group and make a convincing impression. Establish trust for customer retention and offer added value. Only those who consistently tackle both tasks can exploit the opportunities dialog marketing holds.
Our strategic and creative specialists will develop successful, cost-effective solutions for you. Targeted mailings that are highly individualized, for example. Or entire cross-media campaigns and complex customer loyalty programs.
Big companies trust in our experience and special know-how when it comes to getting millions of mailings out to the right recipients every month. Right on time. And all across Europe!
Our Range of Services
- Cross-media marketing
- Individualized mailings
- Mass mailings for generating sales
- CRM programs
- International print and fulfillment management
- Data management
- Success and cost control
- Dialogue marketing for Galaxy NX camera launch
- Conception and realization of dialogue measures for various target groups
For the launch of the Samsung Galaxy NX camera Ruschke und Partner realized a dialogue marketing campaign, including direct mail and a microsite.
The quality portfolio contains comprehensive product information (catalogue and journal), while the front page features a 6-page "camera folder" in original size.
The folder features a user report, which authentically describes the advantages of the Galaxy NX from the perspective of the target group. The camera is displayed in its original size on the front and back.
- Direct mail for market launch of large-format displays
- Conception and realization of direct mail
To increase the awareness of the Samsung ME95C LED and the Samsung UD55D LED, Ruschke und Partner developed direct mail for the launch of the two Large Format Displays (LFD).
The task was to develop a strong idea that constituted a conceptual framework for the two different products.
The mail consisted of a 4-page folder containing a customized, target-group-specific letter adjacent to two product data sheets, whose key visuals were also created by Ruschke und Partner.
To generate attention, the mail was sent in an envelope with an XXL panoramic window, in which the campaign key visual was presented.
- Porsche Middle East & Africa
- Dialogue programme for the launch of the new Porsche 911 Carrera
- Concept for a cross-media dialogue programme. Objective: Making contact with potential customers, participation in the launch event and ongoing follow-up dialogue
Ruschke and Partner developed a cross-media dialogue campaign for the launch of the new Porsche 911 Carrera. The target group consisted of potential and existing customers in the Middle East. The campaign involved the use of personalised URLs.
The multi-stage campaign for the launch (including offline and online invitations and follow-up) produced a high response rate and level of attendance at the event.
Customer loyalty was increased by personalising the microsite and using a pre-event trailer to generate a strong emotional appeal.
Standardised messages with country-specific content guarantee a uniform image.
Online registration and automated dispatch from ticket download links via text message and e-mail. Every participant was registered directly during the events using personal QR codes.
Personalised follow-up dialogue initiated by means of an e-mail/text message with a link to the post-event microsite, an exclusive post-event trailer and a direct opportunity to book a test drive.
- launch of the Porsche 911 Carrera (facelift)
- conceptual design and production of an integrated mailing; goal: to gain customers and provide information to interested parties / participation in dealer events
The new 911 Carrera features Porsche genes, the classic 911 look and a number of product innovations beneath the surface. The campaign’s motto „To the core.“ was derived from these features.
The „To the core.“ claim – the 911’s path to inner strength and tranquility – is reflected in both the mailing and event concepts (event: the highlights of the new 911 are emotionally orchestrated in a 9m x 9m x 9m large cube).
Through the sovereign, almost mystical tonality and the „cube“ mailing element which interactively conveys the product’s different highlights, the target group’s interest in the new 911 / the event is aroused.
- Customized mail
- Conception and realization of customized direct mail campaigns
Ruschke und Partner has been responsible for the realization of comprehensive DELL mail and CRM campaigns for 14 years. Ruschke und Partner has also conceived customized mail campaigns for selected test markets.
The task was to develop and realize target-group-specific mail formats (e.g. self-mailers, catalogues and mail in envelopes). Target-group-specific finishing techniques increase the visual impact.
When it comes to implementation, Ruschke und Partner assumes the entire print and fulfilment management, including postage optimization and distribution conception for all target markets throughout Europe.
- German Red Cross (DRK)
- Direct mailing: DRK emergency home call service
- Conception and realization of a campaign to attract new customers
Ruschke und Partner was commissioned by the German Red Cross (DRK) to develop a communication strategy for the acquisition of new customers for the DRK home emergency call service.
In order to achieve the objectives while taking into account the budget targets, Ruschke und Partner developed an efficient direct marketing solution: partially addressed self-mailers for a service known as POSTWURFSPEZIAL.
A total of 10 district associations in the German federal state of Hesse took part in the campaign. This meant that various elements (e.g. the sender and the price information on the inside and outside) were individualized.
In the pocket on the lower part of the self-mailer is a card with 4 detachable vouchers, which the recipient can give to family, friends and neighbours. This increases the potential by a factor of 4.
- Direct mailing: Server migration
- Conception and realization of a DM campaign